Hey Hiring Manager!!! Read my email!!

Often these days resumes are sent exclusively by email. I advise against this – whenever possible, send a paper copy by snail mail as well. But I realize that often, it’s only email.

Which means that you need to get your emails opened and read, even when they’re one of a thousand new emails received by the person you’re sending to.

So how do you stand out?

Well, this is a problem that marketers and copy writers have been dealing with for a long time, and there are three main ingredients to writing headlines that get read (including email headlines):

1 – They need to be question-based, rather than statement-based.
2 – They need to be problem-based, rather than solution-based.
3 – They need to evoke curiosity, rather than giving it all away.

Sean D’Souza, over at Psychotactics, has written a great free report explaining each of these three steps. Get it here: http://www.psychotactics.com/why-headlines-fail